Sensory Hub Workshop: Mastering Product Selection to Design Smarter Sensory Studies

Join us for this one-day, focused workshop exploring Mastering Product Selection to Design Smarter Sensory Studies.

A product’s success in the marketplace depends not only on its quality but also on how effectively it is positioned within a clearly defined product space. Yet defining that space—and understanding the sensory experiences that matter most to consumers—remains a significant challenge. Through this workshop, you will gain actionable framework to define your target product space across diverse market categories, from niche segments to broad consumer markets.

A cross-disciplinary panel of top speakers from the industry to academia will share, through concrete examples, how strategic product choices directly reflect real-world consumer experiences, and how proven methodologies can improve your sensory study design. They will connect data to action and showcase how modeling can effectively help move from product selection to predictive modeling and back to optimize product success. They will offer multi-angle perspectives on current industry opportunities in product selection.

Come to this interactive workshop and take this opportunity to engage with fellow sensory professionals on this important topic and to build ongoing professional connections

The event will take place at the newly built Resnick Center for Agricultural Innovation of UC Davis. A tour of the building will be offered after the workshop. The full schedule will be communicated shortly.

Sensory Hub Workshop 2026
Tuesday, October 13, 2026
9 a.m. - 3:30 p.m. 

Resnick Center for Agricultural Innovation
1054 Extension Center Drive
Davis, CA 95616

• Students - $25 (use coupon code: LRGBPRFPHK) 
• Academics - $55 (use coupon code: CISVNQZYTJ)
• Professionals - $85 (no coupon needed)

Includes breakfast, lunch refreshments, and workshop materials. 

Parking is available in VP 30 and is $17/day. Please visit our parking information page for more details https://transportation.ucdavis.edu/visitor

Kindly register by Wednesday, October 7. No refunds will be given after Wednesday, October 7.

For more information, please contact Professor Julien Delarue jdelarue@ucdavis.edu 

Link:

https://sensoryhub.ucdavis.edu/